Sonny vs Loxo.

Loxo is the closest big-name competitor — also AI-first, also built for recruitment teams. The differences are in the details: Sonny is leaner ($999/mo vs Loxo's typical $1,200+/seat/mo), ships a real Chrome extension, and bakes consent-first outreach into the flow rather than leaving compliance to the customer. Loxo wins on team-collaboration features and the deeper integrations of an older product.

Try Sonny for £1 Visit Loxo

Why agencies switch.

$999/mo flat, not per seat

Sonny Pro is one price for the agency, unlimited human seats. Loxo charges per user — fast-growing teams hit the ceiling quickly.

Brain (RAG) per-agency

Upload your ICPs, voice profile, top placements. Sonny injects them into every score, screen, and outreach. Loxo's AI is generic — yours becomes specific.

Headhunt with consent built in

Sonny's headhunt flow is SMS-first + Y-reply + voice agent with full audit trail. PECR-defensible by design — Loxo leaves compliance to you.

Feature-by-feature.

Feature	Sonny	Loxo
AI candidate sourcing	Yes	Yes
Chrome extension on LinkedIn	Yes	Yes
Consent-first SMS + voice headhunt	Yes	No
Per-agency learned Brain (RAG)	Yes	Generic AI
Per-seat pricing model	Unlimited seats	Per seat
Public REST API + webhooks	Yes	Partial
Pricing transparent on website	Yes	Quote-only
Team collaboration tooling	Light	Yes
Integrations breadth	Webhooks	Yes
Free tier with all core features	Yes	No

Pricing.

Sonny

Free / $999 mo (Pro, unlimited seats) / from $4,999 mo (Enterprise). 25–7,500 credits/mo + $0–1,000 per placement.

Loxo

Quote-only. Industry reports put Loxo around $1,200+/seat/mo for a small team, scaling up.

Run the test yourself.

Free tier — 25 credits, all four core features, the Chrome extension. No card. Five minutes to set up.

Try Sonny for £1

We try to keep this honest. Loxo is a real product with real customers and real strengths. Where they win, we’ve marked it. If anything is wrong or out-of-date, email support@9mil.ioand we’ll fix it.